The campaign is being launched as a Jan Andolan to take water conservation at grass-root level through people’s participation to accelerate water conservation across the country. The campaign will be implemented during the period 22 nd March, 2021 to 30 th November, 2021 - the pre-monsoon and monsoon period in the country. “Jal Shakti Abhiyan: Catch the Rain” will be taken up in all districts, rural as well as urban areas, of the country with the main theme “Catch the Rain, where it falls, when it falls”. The Prime Minister will also address Central & State Government officers of Departments/ Ministries concerned, District Magistrates/ District Collectors/ Deputy Commissioners of districts and Sarpanchs of all Gram Panchayats through video conferencing/Virtual Platform. Prime Minister Shri Narendra Modi will launch the “Jal Shakti Abhiyan (JSA): Catch the Rain (CTR)” campaign on 22 nd March 2021 on occasion of World Water Day.
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